Wed. Feb 21st, 2024

Because the band marks the tenth anniversary of its million-selling debut Unhealthy Blood, Bastille has signed a brand new cope with EMI Data.

Bastille bagged its third UK No.1 album final 12 months with Give Me The Future, following a launch marketing campaign masterminded with EMI that embraced AI know-how. The cutting-edge album marketing campaign was nominated for a Music Shopper Innovation award on the 2023 Music Week Awards.

Twelve years into their partnership, Bastille, EMI and the broader Common Music group stay carefully aligned on new alternatives, together with movie and TV partnerships.

With 20 million month-to-month Spotify listeners, it’s been a extremely profitable partnership between the Common Music UK label and the London-based band led by Dan Smith. Bastille has amassed greater than 11.9 billion streams throughout all companions since breaking via a decade in the past, together with 3.5bn streams globally for the one “Pompeii.” The group have greater than 1.9bn streams within the UK alone. “Pompeii,” which peaked at No.2 in 2013, stays within the Prime 50 most streamed songs of all time within the UK.

In an official assertion, Rebecca Allen and Jo Charrington, EMI co-presidents, mentioned: “Labels are constructed round distinctive artists, so we couldn’t be prouder about this subsequent chapter with Bastille. The band have already had an extended and profitable profession as a part of the label, however our ambition is as robust because it’s ever been, and our focus is firmly on making certain their artistry continues to achieve new audiences world wide. We are able to’t thank Bastille sufficient for persevering with on this journey with us all.”

Estelle Wilkinson, Bastille’s supervisor at Eleven Administration, added: “Though Bastille has an extended historical past with EMI, there’s a actual sense of newness with this determination to signal. Not solely do Bastille have the nice assist and experience of Becky and Jo, they’re additionally excited by alternatives provided by the broader Common household. This has been an excellent 12 months for Bastille and although they’ve come a great distance, they nonetheless have a lot to say, via a number of initiatives. We’re delighted to have the backing of an excellent label which can serve the band’s international viewers properly and probably improve it.”

Hearken to the most effective of Bastille on Apple Music and Spotify.

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