Mayor Lori Lightfoot and U.S. Rep. Jesús “Chuy” García seem collectively in late 2022. Photograph: Brian Cassella/Chicago Tribune/Tribune Information Service by way of Getty Photos
👋 Hello, it is Justin! With so many candidates vying to be the subsequent mayor of Chicago (9), it is necessary for his or her campaigns to interrupt by way of with media messaging.
Why it issues: Mayoral candidates are utilizing a number of media platforms to get their phrase out to voters.
Whom they attain and the way they attain them might make a candidate’s marketing campaign, as solely about 32% of Chicago voters usually solid ballots in municipal elections.
Candidates’ methods embody:
Lori Lightfoot: The mayor has jumped out in entrance of the pack with a number of tv/streaming advertisements, together with an old style assault advert towards opponent Rep. Jesús “Chuy” García.
Different advertisements present the mayor doing comedy, choking again tears and casting her opponents as puppets. However the assault advert takes a worn web page from the Illinois GOP playbook by focusing on Garcia’s previous ties with indicted former Home speaker Michael Madigan. Yawn. Certain, Madigan has develop into the image for basic corruption, however it’s stunning to see an incumbent Democratic mayor use Republican advert tropes.
Paul Vallas: The previous CPS CEO has been operating TV advertisements largely centered on violence and crime.
Fairly easy, with messages about including police and making the streets safer, it really works.
Brandon Johnson: The Prepare dinner County commissioner obtained some massive contributions from the Chicago Academics Union, so it isn’t stunning to see him prioritizing bettering public colleges.
Johnson has one of the best slogan of the race to date: “Brandon is Higher.”
Ja’Mal Inexperienced: The younger activist makes essentially the most of restricted funds by successfully utilizing TikTok and Instagram to unfold his message. He could be the first candidate in metropolis historical past to rap his agenda.
Inexperienced’s value a observe only for the artistic methods he is utilizing his social media feeds.
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