A brand new research has discovered almost half of Netflix‘s customers would cancel their subscription solely in the event that they elevated the worth of their ad-free tier.
The information follows from the streaming platform’s latest announcement that they have been elevating the worth of their ad-free tier as soon as the SAG strike ends. It was not clear how a lot costs could be raised, or precisely when this could happen. Netflix declined to touch upon the report back to NME.
In a brand new research by CivicScience, 39 per cent of customers stated if Netflix elevated the charges of their ad-free account, they might cancel their subscription outright. 31 per cent reported they might subscribe to Netflix with adverts; 29 per cent would proceed with their ad-free subscription.
The research, which was carried out on October 10 and garnered round 4,000 respondents, additionally spoke to solely ad-free subscribers about what they might do. 35 per cent stated they might cancel Netflix, 17 per cent would down-grade to the ad-supported tier, and 48 per cent would proceed with the raised charges.
Netflix brand seen displayed on a smartphone. CREDIT: Getty/Mateusz Slodkowski/SOPA Pictures/LightRocket
The worth hike will almost certainly be carried out within the US and Canada first. Within the US, Netflix’s customary plan (two streams, no adverts) is at present $15.49 (£10.99) a month and the Premium tier (4 streams) prices $19.99 (£15.99) month. Netflix final elevated its costs in January 2022.
This yr, Netflix additionally made strikes to eradicate password-sharing between customers, by which customers must pay additional charges so as to add members to their account. The platform stated this resulted in 5.9million new subscribers globally since March.
The author’s strike reached a tentative finish final week, however the actor’s strike remains to be persevering with as negotiations lately broke down. Deadline launched an official assertion from SAG-AFTRA, which you’ll learn right here.