AVONDALE — A streetwear store promoting all the things from ’90s Bulls T-shirts to starter jackets is the most recent addition to Avondale’s Milwaukee Avenue.
Prèmos Chicago opened at 2883 N. Milwaukee Ave. earlier this month with racks of classic clothes and upcycled attire. The store is open noon-5 p.m. Monday-Thursday and noon-6 p.m. Fridays and Saturdays.
The Avondale store is proprietor Carlos Niz’s first brick-and-mortar retailer.
A lover of ’90s trend, Niz ran a showroom out of Startwork Studios for 2 and a half years, providing non-public purchasing appointments. He was amongst a number of tenants pressured to maneuver out of the Logan Sq. studio in late 2022 after landlord M. Fishman shut down the low-cost artist hub at 3323 W. Diversey Ave.
Niz jumped on the alternative to maneuver into the Avondale storefront, which is double the dimensions of the Startwork showroom and is open to the general public throughout enterprise hours, he mentioned.
“At first, once I acquired the information [about Startwork Studios], I used to be annoyed. However I already talked about constructing my retailer into a much bigger location, into an precise storefront. I kinda noticed it as a chance to improve,” Niz mentioned.
Prèmos carries a curated number of classic clothes — a mixture of sports activities and popular culture attire from the ’80s, ’90s and 2000s — and sneakers. The items are all sourced from storage gross sales, thrift shops, flea markets and classic sellers, Niz mentioned.
“These are one-of-one items. You’re not going to search out them every single day,” he mentioned.
The shop additionally sells hand-painted jackets and denims and Prèmos-branded attire designed by Niz, who can be a graphic designer.
Niz began accumulating classic clothes and sneakers as a passion about eight years in the past, and the enterprise grew from there, he mentioned.
Now, Niz has established a loyal following together with a Chicago Bulls participant, he mentioned. With the Avondale store, Niz hopes to develop his model additional and companion with native artists on occasions like artwork exhibits and poetry readings, he mentioned.
Niz, who’s Puerto Rican and Cuban, mentioned he has acquired plenty of help from neighbors and passersby, which is very significant as a result of he grew up close by in Logan Sq. and Belmont Cragin.
“As a Latino opening up in what was a giant Latino neighborhood, we simply love being right here,” he mentioned. “We might love to remain right here and proceed doing what we love. We like to deal with everybody like household after they stroll via these doorways. That’s how I used to be raised, treating everybody like household.”
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