Parks Associates estimates that more than 35 million U.S. Internet households are interested in subscribing to cloud gaming services, and demand will grow to nearly 39 million households by 2024.
Elizabeth Parks, president and chief marketing officer of Parks Associates, said: “A variety of players are testing the cloud gaming market because of its enormous recurring revenue and service expansion opportunities, provided companies can deliver robust capabilities that can scale to mainstream audiences. And a positive consumer experience.” .
Parks Associates research reports that 78% of interested U.S. Internet households will subscribe to cloud gaming services for $9.99/month.
“The potential of cloud gaming is vast, from the technology itself to enhanced user experience to new market opportunities. Challenges around network performance, consumer convenience and monetization models are emerging,” added Dr. Dhananjay Lal, Senior Director of Advanced R&D at Adeia. hinder today’s adoption.