Sun. Feb 5th, 2023

The Seattle Sounders and the Alliance Council mentioned farewell to the 2022 season on Wednesday evening with the membership’s 14th Annual Enterprise Assembly. This was the primary in-person version of the ABM in a number of years, and the occasion was held on the Longacres facility.

Following an odd season that included each historic highs (successful CCL!!!) and the low of lacking the playoffs for the primary time within the membership’s MLS period, there have been two main factors of curiosity. The primary was the results of the Basic Supervisor vote, which was a convincing vote of confidence for Garth Lagerwey with 90% of voters approving off his efficiency.

“It’s a superb stress take a look at. Is the group wholesome? Do the followers really feel like they’re getting good worth for his or her cash? If you see 90% approval, I believe that’s a superb reflection that we’re doing one thing proper,” Lagerwey mentioned of the vote.

The vote proved to be one thing of a futile gesture, although, as solely 31.4% of eligible voters participated, a bit in need of the 40% participation required for the vote to be binding. Nonetheless, it’s a superb indication of the belief in Lagerwey from a fan neighborhood perspective, regardless of the group lacking the playoffs.

The second main focal point was the March to the fiftieth marketing campaign, a challenge centered on evolving the membership’s model and visible identification to coincide with their fiftieth anniversary in 2024. Jeremiah Oshan wrote in regards to the updates offered on the challenge, however the main takeaway is that there will probably be a brand new crest in 2024. It’ll most likely really feel fairly acquainted, because the identify and colours received’t be altering, however the brand new crest ought to meld parts of the one we’ve identified for all the MLS period up up to now with points of the membership’s historical past and foundational parts of the area.

Outdoors of these main factors, a lot of different subjects of curiosity have been coated over the course of the night. Proprietor & President of Enterprise Operations Peter Tomozawa and GM & President of Soccer Garth Lagerwey, amongst others, mentioned at varied factors the newly introduced broadcast settlement with Apple TV. Lagerwey centered on the potential attain and impacts of the deal, because the plan makes broadcasts accessible in lots of locations all over the world the place MLS has been a lot much less accessible. Tomozawa for his half was, unsurprisingly, extra within the enterprise aspect of the deal. The important thing takeaway from his dialogue was hopes for the membership to have the ability to promote subscriptions on to followers, which might doubtlessly imply particular gives for Sounders followers or probably even a extra Sounders-centric model of MLS Season Cross at a distinct value level (notice that that is the creator’s hypothesis, not something assured off taking place).

The night included a interval the place attendees might select one in every of 4 breakout periods: one with Chief Income & Advertising and marketing Officer Taylor Graham discussing the March to the fiftieth marketing campaign and the updates on the brand new crest, one with VP of Participant Improvement Henry Brauner on participant growth (duh), one with Chief Monetary Officer Tom Riley focussing on the Longacres challenge, and one with Chief Working Officer Maya Mendoza-Exstrom specializing in the Social Affect Report and the RAVE Basis.

Some highlights from the breakout periods and the remainder of the night:

Brauner made some extent of the group’s emphasis on growing good individuals, not simply good gamers, highlighting Danny Leyva for instance of what the membership seems for.
Lagerwey mentioned that there’s restricted roster house, however that the group has room to signal one or two TAM-level gamers. He additionally teased {that a} member of the 2022 GA Cup successful U17 Academy group will probably be signing within the coming weeks.
We “could or could not” get a brand new entrance of jersey sponsor for subsequent season, in accordance with Adrian Hanauer, however both approach Zulily is predicted to stay a companion in some capability going ahead.
Tomozawa confirmed that the Fan Funded Discipline challenge is roughly 75% of the way in which to its purpose of $50k, with further fundraising occasions arising round males’s World Cup video games.
A brand new Sounders app will probably be launching within the subsequent month or so, in accordance with Graham.
Mendoza-Exstrom indicated that the membership is working in the direction of with the ability to supply free or sponsored public transit with the acquisition of Sounders tickets, much like applications already provided by the Kraken and Storm.
With the success of Samuel Adeniran’s mortgage to San Antonio in 2022 and the rising ranks of youth gamers between the First Crew and Tacoma Defiance, anticipate to see extra younger gamers happening mortgage in 2023 and past.

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