“The Boy and the Heron” was launched in Japan again in July, and it had one of many biggest advertising and marketing methods of all time, in my view. There was one poster that includes a close-up drawing of a white and blue heron that had oddly human eyes peeking out from its beak. And that was it. No string of publicity stills, no trailers, no TV spots. Nothing. You had a poster, a launch date, and that identify Hayao Miyazaki, one of the beloved filmmakers on the planet supposedly making his closing movie. The gambit paid off, and the movie is doing splendidly in Japan.
I hoped that this advertising and marketing tactic could be adopted all over the world, however that is not the case. We now have a couple of stills from the film, just like the one seen above, and now, we actually have a teaser trailer for Miyazaki’s newest. As somebody who likes to know as little a few film as I probably can getting into, this extra conventional advertising and marketing for the North American launch of “The Boy and the Heron” makes avoiding this info a tad harder however not insurmountable. I should not be shocked by this although. Although enormously revered, Miyazaki simply would not maintain the identical cultural capital right here as he does in Japan. The cult in america is giant and fervent, however it would not maintain a candle to his mainstream success in his dwelling nation.
Beneath, you will discover the brand new teaser trailer for Miyazaki’s movie, when you simply can not help your self from getting glimpses on the Studio Ghibli goodness. As for me, I cannot be clicking play.
Watch The Boy and the Heron teaser trailer
The movie is impressed by the 1937 novel “How Do You Dwell?” by Genzaburo Yoshino however is pointedly not an adaptation of the work. A press launch for “The Boy and the Heron” describes it as:
“The hand-drawn, animated characteristic movie — director Miyazaki’s first characteristic movie in 10 years — is an authentic story written and directed by Studio Ghibli co-founder Hayao Miyazaki and produced by his longtime firm companion/co-founder and Academy Award nominee Toshio Suzuki. It includes a musical rating from Miyazaki’s long-time collaborator Joe Hisaishi, and the movie’s theme music, ‘Spinning Globe,’ was penned and carried out by world J-pop famous person Kenshi Yonezu.”
“The Boy and the Heron” will open in theaters on December 8, 2023, however first, it is going to be enjoying on the Toronto Worldwide Movie Competition and New York Movie Competition within the coming weeks.