Thundercat has launched a Listerine-influenced theme tune for the model’s new Whoa Assortment. The marketing campaign, which additionally features a new bottle design by visible artist King Saladeen, helps Growing Range in Dentistry, a nonprofit that goals to assist aspiring Black dental professionals. Take a look at Thundercat’s contribution, laden with mouthwashy samples, under. Additionally under, see one of many new Listerine bottles.
The mouthwash model developed the Whoa Assortment with the advertising and marketing company Compound, and as much as $150,000 of its proceeds will go towards Growing Range in Dentistry. Dr. Jeanette Sabir-Holloway based the group in 2010 to assist right the racial disparities in dental well being; in accordance with a press launch, solely 4 p.c of dentists in america are Black.
Since issuing his LP It Is What It Is in 2020, Thundercat has made visitor appearances on new materials from Gorillaz, Kaytranada, Ty Dolla $ign, and extra. Earlier this 12 months, he joined Vic Mensa and Maeta for “Strawberry Louis Vuitton.” Thundercat extra lately teamed up with Tame Impala for April’s “No Extra Lies.” He’s set to tour america and components of South America this fall.