Fri. Dec 1st, 2023

Linda Yaccarino, present CEO of X (previously Twitter), has posted a brief video displaying the longer term route of the social community — principally aligning with former CEO and X proprietor Elon Musk’s targets to show it into an “every little thing community” the place customers eat content material, pay to observe well-known individuals, purchase merchandise and watch media.

Yaccarino’s video did not dig into particulars for the way these can be applied on X. As an illustration, it is unclear how customers will make purchases on the platform, which Musk stated he needed to convey to then-Twitter shortly after shopping for the social community final October. 

With out these particulars, many of the video was a mission assertion displaying a person circulation for all that a person might do on the platform — together with watching sports activities, which X has traditionally tried to get onto its platform since then-Twitter first livestreamed an NFL match in 2016. 

The video ended on a person incomes cash for advertisements income sharing, a function that has had a bumpy rollout since funds began flowing to customers in June, although new official guidelines for this system dropped in August that clarified expectations. 

Since being named CEO by Musk in Might, Yaccarino has continued his efforts to make X price customers’ time and particularly cash as extra options get put behind a paywall — with TweetDeck just lately restricted to XPro subscribers — if not the whole social community after Musk talked about X might require customers to make “small month-to-month fee” to make use of in any respect.

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